Trootrac Media (earlier known as Shoogloo Network) is an Indian affiliate marketing company that offers Indian publishers an opportunity to promote Indian companies and products on their blogs targetting Indian audiences. Started in year 2008, Shoogloo/Trootrac Media has been engaged in various lead generation activities / CPA programs for top clients in India like Jetlite, MakeMyTrip, Yatra, Citibank, Times of Money, ICICI Bank, SnapDeal and many others.
While it is very good for merchants who get an opportunity to promote products specifically to Indian audience and they pay only for sales or confirmed leads. But for publishers the network remains under-performer when compared to revenue one may earn using other methods of monetizing a blog/website.
The biggest drawback seems that often they themselves fail to get transactions confirmed or payment for transactions generated through publisher’s website from Merchants. And all they do in such cases is place the campaign on hold and ask publishers to stop promoting. This has happened in so many cases and recent example is Jeetle Campaign. It is a big loss as a publisher (in this particular case myself) promoted the campaign for over 15 – 20 days and I could see in Reports that there were 7+ total transactions but none was confirmed by merchant and no money was credited. And at the end the entire campaign was stopped. Also, even for confirmed transactions it takes lots of time for them to get payments from merchants and then credit to publisher accounts.
So, in short we will give Trootrac Media 2 marks out of 5.
We will revise this rating as and when we see improvements in this program.